Privacy Policy

AKDR Visual Group BV, Overtoom 147-149, 1054 HG Amsterdam, Nederland

d.d.: 2.08.2019

Since 25 May 2018, the new uniform EU rules, the General Data Protection Regulation (GDPR) , have been in force throughout Europe . In the following privacy statement we inform you about the processing of personal data carried out by AKDR Visual Group BV, Overtoom 147-149, 1054 HG Amsterdam, Nederland (hereinafter: “AKDR” and / or “we” and / or “Responsible entity”). the AVG.

Read our privacy statement carefully. If you have any questions or comments about our privacy statement, please contact us via [email protected]


1. Name and contact details of the controller (hereinafter: “controller”)

2. Contact details of the data protection officer

3. Purposes of data processing, legal basis and legitimate interests pursued by the controller or a third party, as well as categories of recipients:

3.1. Visit to our website / access to our applications

3.1.1. Log files

3.1.2. Cookies, tracking and social media plug-ins

3.2. Justification, execution and / or termination of a contract

3.2.1. Data processing when concluding a contract

3.2.2. Creditworthiness testing and data transfer to credit registration agencies

3.2.3. Use of data for fraud prevention 

3.2.4. Transfer of data to service providers / transport companies

3.2.5. Transfer of data to partner companies

3.3. Data processing for advertising purposes

3.3.1. Advertising by mail

3.3.2. Newsletter

3.3.3. Product recommendations via e-mail

3.3.4. Contests

3.4. Online presentation and website optimization

3.4.1. Cookies – General information

3.4.2. Google Analytics

3.4.3. Webtrekk

3.4.4 Google Adwords

3.4.5. Track Google conversions

3.4.6. Affilinet (Part of the AWIN group)

3.4.7. Targeting Onsite-Targeting 

3.4.8. Advertisement Partners / cookies from third parties

3.4.9. Objection / opt-out option

3.5. Social media plug-ins

3.5.1. Facebook Connect / Register

3.5.2. Facebook

3.6. Customer Account / user account

3.7. Contact

3.8. Payments

3.8.1. Paypal

3.8.2. iDEAL

3.8.3. Ratepay 

4. Recipient outside the EU

5. Your rights:

5.1. Resume

5.2. Right of objection

5.3. Right to withdraw permission

1. Name and contact details of the controller (hereinafter: ” controller ”)

This privacy statement applies to the data processing performed by 

AKDR Visual Group BV
Overtoom 147-149
1054HG Amsterdam, Nederland
Telefoonnummer: +31 (0) 20-8162149
E-mailadres: [email protected]
Vertegenwoordiger: Adam Klapmuts (directie)
Voor de volgende website/applicatie:
Kamer van Koophandel: 33202220
Btw-identificatienummer: NL008637830B01
or the following website / application: Reseller (demo)

2. Contact details of the data protection officer

You can reach the controller’s corporate data protection officer via

AKDR Visual Group BV
Overtoom 147-149
1054HG Amsterdam, Nederland
Telefoonnummer: +31 (0) 20-8162149
E-mailadres: [email protected]

3. Purposes of data processing, legal basis and legitimate interests pursued by the controller or a third party, as well as categories of recipients

3.1. Visit to our websites / access to our applications

3.1.1. Log files

Every time you visit our websites or have access to our applications, the internet browser of your device sends data to the server of our website / application and these are temporarily stored in protocol files, the so-called log files. The following data is stored: Date and time of the visit, name of the page visited, IP address of the device that visited the website, referring URL (original URL from which you landed on our web pages), amount of data sent, loading time, as well as product and version information of the browser used at that time and the name of your internet provider. This is saved until automatic deletion.

The legal basis for the processing of the IP address is Article 6 (1) (f) of the AVG. Our legitimate interests stem from it

  • Quality guarantee for a smooth connection,
  • Quality guarantee for a comfortable use of our website / application, 
  • The assessment of system security and stability.

Based on the above information, it is not possible to draw a direct conclusion about your identity and we will not draw that either. The data is stored and automatically deleted after the aforementioned purposes have been achieved. The retention periods follow the criterion of necessity.

3.1.2. Cookies, Tracking, Social-Media-Plugins

We use so-called cookies, tracking tools, targeting methods and social media plug-ins for our website / application. Which methods are involved and how your data is used for this, is explained in detail below.

3.2. Justification, execution and / or termination of a contract

3.2.1. Data processing when concluding a contract

If you register with / access to one of our websites / applications and / or enter into a supplementary contract with us, we will process the data required for the conclusion, execution or termination of the contract concluded with you. These include:

  • First name Last Name
  • Billing and delivery address
  • E-mail address 
  • Invoice and payment details 
  • Date of birth
  • telephone number

The legal basis for this is Article 6, paragraph 1, sub a and b. of the AVG, ie that you provide us with the data based on the underlying contractual relationship between you and us (eg management of your customer / user account, settlement of a purchase contract).

Insofar as we do not use your data for advertising purposes (see under 3.3), we retain the data collected above for the duration of the contract as well as until the expiry of the legal or potential contractual guarantee and guarantee rights. After this period has expired, we will keep the information about the contractual relationship, which is required by virtue of trade and tax legislation, during the legally prescribed periods. During this period, the data is only re-processed in the event of an audit by the financial authorities.

The following data processing is also required for the settlement of a purchase contract via our websites / applications:

Your payment data is passed on to our payment service providers who process the payment (s). We pass on details of your delivery address to the logistics companies and transport partners that act on our behalf. To ensure that the delivery of the goods is in accordance with your wishes, we will forward your e-mail address and, if necessary, telephone number to the logistics company and / or transport partner. They will contact you in advance to coordinate the delivery details. The relevant data will only be forwarded for these relevant purposes and will be deleted after delivery.

3.2.2. Use of data for fraud prevention

The data that you have provided in the context of an order can be used to check whether an atypical order is taking place (for example, the simultaneous ordering of a large number of goods for the same address using different customer accounts). In principle, there is a legitimate interest in carrying out such an audit. The legal basis for processing is Article 6 (1) (f) of the GDPR.

3.2.3. Transfer of data to service providers / transport companies

We work with logistics service providers and / or transport companies to deliver ordered goods or to notify their arrival: this allows the following data to be sent for the purpose of delivering the ordered goods or to send notification of their arrival send: first name, last name, delivery address and, if necessary, e-mail address and telephone number.

The legal basis for this data processing is Article 6 (1) (a) of the AVG.

3.2.4. Transfer of data to partner companies

On our platform you have the opportunity to take advantage of offers from other companies. This allows you to directly enter into a contract with our partner to whom the data is sent that are necessary for the performance of the contract (eg first name, last name, billing and delivery address, e-mail address, billing and payment details, date of birth, telephone number) . Such advantage offers from our partners are recognizable as partner offers.

3.3. Data processing for advertising purposes

3.3.1. Advertising by mail

We have, in principle, a legitimate interest in the use of your data for marketing purposes. We process the following data for our own marketing purposes and those of third parties: first name, last name, address, year of birth.

We also have the right to store additional personal information about you in addition to the aforementioned data. This in accordance with legal requirements for own marketing purposes as well as marketing purposes of third parties. The purpose of this is to only send advertisements that are tailored to your actual or perceived needs and thus not to bother you with useless advertising.

A transfer of the extra saved data to third parties does not take place. In addition, AKDR pseudonymizes / anonymises the personal data collected about you for the purpose of using it for its own marketing purposes and for marketing purposes of third parties (advertisers).

The pseudonymized / anonymous data can also be used to show you personalized advertisements online, whereby the display of advertisements can take place via external service providers and / or advertising agencies. The legal basis for the use of personal data for marketing purposes is Article 6 (1) (f) of the GMS.

Information about the right of objection

You can object free of charge to the future use of your personal data for the aforementioned marketing purposes via [email protected].

As soon as you object, your data will be blocked for further data processing. Bear in mind that in exceptional cases, even after receiving your objection, a promotional material may still be sent temporarily. This is because of the technical aspect and the necessary processing time of your objection in our system.

3.3.2. Newsletter

We offer you the opportunity to subscribe to our newsletter on / in our websites / applications. The legal basis for this data processing is Article 6 (1) (a) of the AVG.

Information regarding withdrawal of permission

You can withdraw your consent at any time by sending a message to [email protected] or via the opt-out option at the end of each newsletter.

3.3.3. Product recommendations via e-mail

As an existing customer of our online store you regularly receive product recommendations by e-mail. You will receive this recommendation whether or not you have subscribed to a newsletter. We use the e-mail address that you provided when purchasing. The aim is to advertise your own products and / or services that are comparable to those that you have purchased because of an order that has already been placed. The legal basis for this data processing is Article 6 (1) (f) of the GTC.

Information about the right of objection

You can object to our future product recommendations at any time via an e-mail to 
 [email protected] or via the opt-out option at the end of each product recommendation mail without this entailing anything other than the transmission costs according to the basic rates.

3.3.4. Contests

When you register for a competition organized by RAWSILK, we will use your information that you have provided with this registration. This is to implement the participant contract. In particular for the notification of the prize winner and possibly for advertising our offers and / or offers to our partners. Detailed information can be found in the relevant conditions for the respective promotion. The legal basis for this data processing is Article 6, paragraph 1, sub a, sub b as well as sub f of the GDPR.

3.4. Online presentation and website optimization

3.4.1. Cookies – General information

We use cookies on various pages to make visits to our website attractive, to enable the use of certain functions, and to record the use of our website statistically. Cookies are small text files that your browser automatically creates and which are stored on your device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies cause no damage, no viruses, Trojan horses or other malware on your device. The cookie stores data created by the specific device used. However, this does not mean that we are immediately aware of your identity.

Most cookies that we use are deleted after the end of the browser session (so-called session or session cookies). This allows us, for example, to show you the shopping cart on different pages, so that you can see the current items and the current purchase value. Other cookies remain on your computer and allow us to recognize your computer again on your next visit (so-called permanent or session-transcending cookies). These cookies mainly serve to make our range more user-friendly, effective and secure. With the help of these cookies we can, for example, display information on pages that is specifically tailored to your interests.

Of course you can set your browser so that it does not store our cookies on your device. The help function in the menu bar, explains how you can prevent your browser from accepting new cookies, how you can ensure that your browser informs you when you receive a new cookie or how you can delete all cookies already received and use them for others. to block.

Proceed as follows:

In Internet Explorer:

  1. Select “Internet Options” in the “Tools” menu.
  2. Click on the “Privacy” tab.
  3. You can now set the security settings for the internet zone. Here you can set which cookies are to be accepted or refused.
  4. Confirm your setting with “OK”.

In Firefox:

  1. Select “Settings” in the “Extra” menu.
  2. Click on “Privacy”.
  3. Select the “Apply according to custom settings” option from the drop down menu.
  4. Now you can set whether cookies should be accepted, how long you want to keep them and you can add exceptions for which sites you always want to receive cookies.
  5. Confirm your setting with “OK”.

In Google Chrome:

  1. Click on the Chrome menu in the browser toolbar.
  2. Now select “Settings”.
  3. Click on ‘Show advanced settings’.
  4. Click under “Privacy” on “Content settings”.
  5. Under “Cookies” you can determine the following settings:
    • Delete cookies
    • Block cookies automatically
    • Automatically delete cookies and web page data after closing the browser
    • Allow exceptions for cookies from certain websites or domains

However, please note that in this case you may not be able to fully use all functions of this website.

Insofar as these cookies and / or data are personal data, the legal basis for data processing is Article 6 (1) (f) of the GMS. Our interest in optimizing our website is considered legitimate within the meaning of the aforementioned provision. 

(Articles 3.4.2. To 3.4.7. Only apply if we offer you Cookie conditions and you accept them) 

3.4.2. Google Analytics

For the benefit of a personalized presentation and continuous optimization of our pages, we use, on the basis of Article 6 (1) (f) of the AVG, Google Analytics, a web analysis service offered by Google Inc., (“Google”) . Google Analytics uses so-called “cookies”, text files that are stored on your computer and that enable an analysis of the use of the website. In this context, pseudonymized user profiles are created and cookies are used. The data generated about your use of this website are: 

Browser type / version, 
operating system used, 
referring URL (the previously visited page), 
host name of the computer that wants to access (IP address),  
time of the server request

Commissioned by AKDR, Google will use this data to analyze your use of the website, to compile reports on website activities and to provide other services to us regarding website and internet use. The IP address forwarded by your browser is not merged with the other Google data. You can prevent the storage of cookies by using a corresponding setting of your browser software; however, keep in mind that if you do this, you may not be able to fully use all functions of this website. In addition, you can prevent the recording and processing of your use and data transmitted by the cookie by Google by downloading and installing the browser plug-in available at the following .

As an alternative to the browser add-on, you can prevent Google Analytics from capturing data by clicking on this link above. An opt-out cookie is installed that blocks the future collection of your data. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must reset the opt-out cookie. More information about the protection of personal data in connection with Google Analytics can be found on the Google Analytics website.

3.4.3. Google Adwords

Our Website uses the Google Adwords service. Google AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, (“” Google “”)

In addition, we use the remarketing function within the Google AdWords service. With the remarketing function we can show users of our website on other sites in the Google Display Network (on Google itself, the so-called “Google ads” or on other websites) advertisements based on their interests. For this purpose, the interaction of the users on our site is analyzed, in order to show users targeted advertisements on other sites even after visiting our website. For this purpose, Google stores a number in the browsers of users who visit certain Google services or websites within the Google Display network. This number serves to uniquely identify a browser on a particular computer and not to identify a person. Personal data is not stored.

You can disable the use of cookies by Google by following the link below and downloading and installing the plug-in there: .

For more information about Google Remarketing and the Google privacy statement, visit: .

3.4.4. Measure Google conversions

As part of the Google AdWords service, we also use the so-called conversions measurement. When you click on an advertisement that is offered by Google, a cookie for measuring conversions is stored on your computer / device. These cookies lose their validity after 30 days, contain no personal data and are therefore not made to identify someone personally. The data collected by this conversion cookie is collected, is used to generate conversion statistics for AdWords advertisers.

The legal basis for this data processing is Article 6 (1) (f) of the GDPR.

You can refuse the storage of cookies through a specific setting of your browser software. However, keep in mind that in this case you may not be able to use all functions of the website in full. In addition, you can disable Google ads based on your interests both on Google and other websites (within the Google Display Network) in your browser by activating or disabling the “Off” button on at . For more information about your setting options and the protection of personal data at Google, go to:

3.4.5. Targeting 

The targeting measures mentioned below and taken by us are implemented on the basis of Article 6 (1) (f) of the GMS. We use the targeting measures to ensure that you see advertisements on your devices that are related to your personal interests and that you are not bothered with advertisements that are uninteresting to you. Onsite-Targeting 

On our website, with the help of cookies, data is collected and analyzed for the optimization of future advertisements. This may, for example, contain information about the products that you have viewed on our websites / applications. The collection and analysis takes place exclusively under a pseudonym and does not allow us to identify you. The data is not compared with your personal data. Based on the data we can show you offers on our site that are tailored to your interests and based on your previous user behavior. Re-Targeting 

We also use re-targeting technologies from external service providers, such as the Facebook Ireland Limited pixel. With re-targeting we can make our online offer more interesting for you. In this way we show specific advertisements on the websites of our partners to users who have already shown interest in our store and our products. We know from research that showing personalized, interest-based advertisements is more interesting for internet users than advertising.

To display these types of advertisements, a cookie is stored, which collects information about the interests. Again, pseudonyms are used. No personal data is stored directly and no user profiles are created with your personal data.

You have the option to disable this collection of data for the purpose of personalized advertisements. A cookie is then placed that permanently prevents ‘data collection’. Unless you delete this cookie via your browser or using the “Delete all cookies” function. You can repeat this at any time.

3.4.6. Advertisement Partners / cookies from third parties

We work together with advertising partners to make the online offer on our website even more interesting. That is why cookies from our advertising partners (so-called third-party cookies) are stored during our visit to our website. These cookies also store information about your user behavior and interests, but always using pseudonyms. Data is also partially collected that emerged on other sites prior to visiting our website. This data is used to show you advertisements from our partners based on your interests. No personal data will be stored and no user profiles with personal data will be created about you.


“Doubleclick by Google” is a service of Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). “Doubleclick by Google” uses cookies to show you advertisements that are relevant to you. Your browser is thereby linked to a pseudonym identification number (ID) to check which advertisements have already been displayed and viewed in your browser. The cookies do not contain any personal data. The use of the DoubleClick cookie allows Google and its partner websites to place advertisements based on previous visits to our or other websites. The data generated by the cookies is transmitted by Google for analysis to a server in the US and stored there. A transfer of the data by Google to third parties only takes place under legal regulations or in the context of processing an order. In no case will Google merge your data with other data collected by them.

You can prevent Google from collecting the data relating to your use of web pages, as well as the processing of this data, if you download and install the browser plug-in using the following Link . This is available under DoubleClick Disable Extension.

The legal basis for data processing is Article 6, paragraph 1, sub a as well as sub f of the GDPR.

3.4.7. Objection / opt-out option

In addition to the methods of switching off already described, you can also prevent the mentioned technologies through a corresponding cookie setting in your browser. In addition, you have the option to disable preference-based advertising using the preference settings available here .

3.5. Customer account / user account

To make your experience with us as pleasant as possible, we offer you the permanent storage of your personal data in a customer account / user account that is password protected.

Creating an account is essentially on a voluntary basis. If you do this, the processing of your collected data is based on Article 6 (1) (b) of the GMS. Once an account has been created, no new data has to be entered. In addition, you can view and change the data in your customer account at any time.

You are required to create an account if you want to place orders via our website / application. This is necessary to proceed with the implementation of the contract.

You need your e-mail address and password to log in to your customer account. We ask you to be very careful when passing on your personal information to third parties. Keep in mind that even after you leave our website, you will remain automatically logged in, unless you actively log out.

You have the option to delete your customer account at any time. Keep in mind, however, that this does not mean that all your data is automatically deleted. Your data will be deleted automatically after the expiry of the business and tax obligations to store data that apply to us. The legal basis for this further data processing is Article 6 (1) (c) and (f) of the GDPR.

3.6. Contact

You can contact us in various ways: by contact form on the website, by e-mail, telephone, or by post. When you do this, we ask for some personal information in order to process your request faster.

The legal basis for this data processing is Article 6, paragraph 1, sub a, sub b, sub c as well as sub f of the GTC.

3.7. Payments

We process your payment details for the completion of your order, for example if you make a purchase or and / or use a service via Depending on the payment method (eg credit card payments), we will forward your payment details to third parties for further settlement.

The legal basis for this data processing is Article 6, paragraph 1, sub a, sub b as well as sub f of the GDPR.

3.7.1. Paypal

When paying via PayPal, your payment details will be forwarded to PayPal (Europe) S.à rl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as “PayPal”). PayPal reserves the right to carry out a credit check on the payment methods Credit card via PayPal, direct debit via PayPal or – if offered – “postpay” via PayPal. PayPal uses the result of the credit check to decide whether it wants to offer the relevant payment method. The credit information can contain probability values ​​(so-called score values). Score values ​​are based on a scientifically recognized mathematical and statistical method. The calculation of the score values ​​includes address data. Further information covered by data protection legislation. among

3.7.2. iDEAL

With an IDEAL payment you will be redirected directly to your trusted online banking site with an online purchase. To use iDEAL, you do not need to register, download any files or create an account. If you use the online banking system of ABN-AMRO, ASN Bank, Friesland Bank, ING, Rabobank, RegioBank, SNS Bank, Triodos Bank or Van Lanschot Bankers, you can pay directly via iDEAL. You then pay quickly and easily in the trusted online banking environment of your own bank. The information required for payment is sent to your bank. You will receive more information about the protection of personal data at your bank or at:

4. Recipient outside the EU

With the exception of the above processing, we do not provide your data to recipients outside the European Union or the European Economic Area. The aforementioned processing includes a data transfer to the servers of the provider of tracking and targeting technologies that acts on our behalf. These servers are located in the US. The data transfer takes place on the basis of so-called Model Contract Provisions of the European Commission as well as the principles of the so-called Privacy Shield .

5. Your Rights

5.1. Resume

In addition to the right to withdraw the permission granted to us, you have the following other rights if the relevant legal requirements are met:

  • the Right to inspect your personal data stored with us (Article 15 of the GMS), You can demand access to the processing purposes, the category of personal data, the categories of recipients to whom your data have been released, the planned retention period , the source of your data, insofar as it was not collected directly from you;
  • the right to correct incorrect data or to make the correct data complete (Article 16 of the GMS),
  • the right to delete your data stored with us (article 17 of the GTC), insofar as we do not have to comply with legal or contractual retention periods or other legal obligations for or rights to further storage
  • the Right to limit the processing of your data (article 18 of the GMS), insofar as you dispute the accuracy of the data, the processing is unlawful but you reject its deletion, the Responsible entity no longer needs the data but you it must be necessary for the establishment, exercise or defense of legal claims or if you have lodged an objection to the processing under Article 21 of the GMS,
  • The right to data transferability under Article 20 of the GDPR, ie the right to transfer selected data stored with us about you in a customary, machine-readable format or to the requirement to send to another Responsible Entity.
  • the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual home or work location or our head office for this.

You can enforce the aforementioned rights you are entitled to against us at [email protected]

5.2. Right of objection

Under the requirements stated in Article 21 (1) of the AVG, objections can be made to data processing for reasons that arise from the special situation of the person concerned.

The above general right of objection applies to all the data processing purposes described in this privacy statement, which are discussed on the basis of Article 6 (1) (f) of the GMS. Unlike the special right of objection aimed at data processing for advertising purposes, we are only obliged by the AVG to apply such a general objection if you provide serious reasons for this (for example, a possible life or health hazard).

5.3. Right to withdraw permission

To the extent that we process data based on your consent, you have the right to withdraw your consent at any time. The withdrawal of the consent does not mean that the data produced up to the time of the withdrawal based on the consent cannot be processed in a valid manner.